Brand Experiences / Brand Events

MILAN / 2024

YOUTUBE FESTIVAL 2024 I Milano

Produced by Balich Wonder Studio

An unforgettable fusion of digital and physical worlds. A celebration creativity and innovation.

YouTube Festival 2024 was an exciting event held at the Teatro Franco Parenti and in the open-air area of Bagni Misteriosi in Milan that redefined the festival experience. Its unique format seamlessly brought YouTube’s signature verticals to life, crafting an engaging and dynamic atmosphere.

Guests were guided by masked actors through a sequence of thematic rooms, brought to life by performances from the creators and the narration of a storyteller.

The main character of the evening was Angelina Mango who thrilled and involved the audience with her performance.

Thanks to the talents and creators who made this evening even more engaging: Maurizio Merluzzo, Joe Ando, ​​Alberto Naska, Barbascura X, Quantum Girl, Virginia Benzi, Gianluca Gazzoli, Christian Vieri and the special DJ set by Margherita Grechi which closed the evening.