Brand Experiences / Brand Events
ALULA SEASON I AlUla Cycling Tour 2025
Produced by Balich Wonder Studio KSA
AlUla Tour 2025 Opening Event, a turning point in Saudi Arabia’s sporting heritage
The AlUla Tour 2025 stands as a remarkable chapter in the Kingdom’s storied sporting legacy and a pivotal event on the global cycling calendar. The enchanting Opening Ceremony was a vibrant celebration of cycling infused with the rich cultural tapestry of AlUla, brought to life through mesmerizing storytelling, music, and breathtaking performances that captivated the audience.
Set against a backdrop of awe-inspiring natural beauty, the Ceremony paid tribute to the passion and perseverance of dedicated athletes. A spectacular stage seamlessly merged with the golden-hued mountains, creating an immersive experience enhanced by state-of-the-art technology that delivered a dynamic and visually stunning show.
Produced by Balich Wonder Studio KSA.
