Brand Experiences / Brand Events

Milan, Italy / 2025

Gucci Fall/Winter 2025 Show I Creative Concept, Show Design & Music Artistic Direction

Produced by Balich Wonder Studio

The Gucci Fall/Winter 2025 fashion show, a journey through heritage and reinvention

A symbol that transcends time, where tradition meets innovation. The Gucci Fall/Winter 2025 Fashion Show celebrated 50 years of the iconic Interlocking G, and the catwalk was designed to reflect this enduring legacy.

Held at Superstudio Maxi in Milan, Balich Wonder Studio played a key role in bringing this vision to life alongside Giò Forma by curating the show’s design, creative direction, and musical artistry in collaboration with the extraordinary Justin Hurwitz.