Martin Boudreau joined the Group in 2020 after 17 years at Cirque du Soleil. He entered Cirque du Soleil in 2003 as a business analyst for new ventures.

Over the years, Martin’s expertise, combined with his engineering and business background, led to increased responsibilities in large-scale projects: he was named Director of the former Lifestyle division that created and developed non-core ventures by leveraging the Cirque du Soleil brand and in 2014, he was named vice-president of Business Development.