A Gucci Holiday Story I Florence, Miami, St. Moritz

Gucci is a feeling. Are you ready to experience it?

Enter the “Gucci is a feeling” world, where you can experience the magic that Gucci has created since 1921.

Balich Wonder Studio has designed special evenings in Florence, Miami, and St. Moritz to celebrate the enchanting connection between tradition, home, and togetherness. These premium events bring Gucci’s feelings, taste, and style to life, blending conviviality, coolness, and exclusivity.

This holiday story begins in Florence, where the illuminated façade of Palazzo Gucci pays tribute to the House’s founding city. Guests are welcomed into an elegant and sophisticated atmosphere that captures the essence of Gucci’s style, taste, and vibe. The event offers a magical ambiance filled with fine drinks, delicious food, delightful company, and the true spirit of the holidays.

The second chapter unfolds in Miami with the Gucci Winter Dream installation, a design piece able to take viewers on a magical journey. From miniature interpretations of iconic Gucci locations like Palazzo Gucci in Florence to scenes inspired by Miami’s stunning beaches and palm trees, this handmade installation truly showcases traditional Italian craftsmanship and visionary creativity. Surrounded by elegant decor and twinkling lights, guests are transported into a cozy atmosphere, creating lasting memories as the spirit of the holidays and Gucci’s iconic elegance fill the air.

The final destination of this journey takes place in St. Moritz, featuring an exclusive and chic dinner hosted for the friends of the House.