Brand Experiences / Brand Events
F1 75 Live, Ferrari Segment I A Historic Celebration of Speed and Legacy
Produced by Balich Wonder Studio
In 2025, Formula 1 commemorated its 75th anniversary with the inaugural F1 75 Live event at London’s O2 Arena, with Balich Wonder Studio producing the Ferrari segment under the creative direction of Pablo Solari.
For the first time, all ten teams, along with their drivers and team principals, gathered to unveil their 2025 liveries, marking a historic moment in the sport’s legacy. Over 15,000 fans filled the arena, while a peak of 1.1 million concurrent viewers tuned in via Formula 1’s YouTube channel, totaling 4.6 million views.
The F1 75 Live event not only celebrated the rich history of Formula 1 but also set the stage for an exhilarating 2025 season, uniting teams and fans in anticipation of the races ahead.
