Brand Experiences / Exhibitions and Installations
LOUIS VUITTON | Objets Nomades – Milano Design Week
Produced by Balich Wonder Studio
Inspired by the Art of Travel, designed with creativity and savoir-faire.
On the occasion of the Design Week in Milan from June 7th to the 12th 2022, Louis Vuitton chosen Balich Wonder Studio to celebrate the 10 years of the “Objets Nomades” collection through a site-specific exhibition in the historic “Garage Traversi” in Via Bagutta 2.
The exhibition staged the collection of indoor and outdoor design objects created by the Maison in collaboration with the most famous designers, through an exhibition on the three floors and the terrace of the building. A pop and colourful journey, characterized by soft lines and immersive scenarios, allowed guests to have a unique experience and enjoy the beauty of the objects.
In addition to the design and the production of the entire exhibition, Balich Wonder Studio took care of the external activations in Piazza San Babila: the customization of the flower kiosk, the creation of a pop-up store dedicated to the Louis Vuitton’s Editions in the nearby newsstand, and the installation of the «Nova House» a nomadic micro architecture conceived in 1972 by Studio Rochel.
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